Marketing Term Paper Example | Topics and Well Written Essays - 500 words - 3

Marketing - Term Paper Example The company’s sales revenue had reached its peak in the year 2012 before the sales started declining. In the year 2013, the sales started increasing again. The sales clearly show product life cycle which involves four distinctive stages. The stages are introduction, growth, maturity, and then decline. Apple may have adopted a reformulation strategy to increase its sales potential and profitability (Niemann, 2009). The Company focuses on satisfying its customers rather than expanding its territory to new markets and promotes continuous improvement of quality product. Apple uses a strategy of creating anxiety amongst customers like it did for iPhone.The company announces almost every year the launch of a new series of the smartphone.The anticipation is not only felt in the headquarters, the US, but also in other nations such as the U.K. The company uses a similar model into in Europe. It also signed an agreement with a telecommunication company in France to be its business partner in the country. The policy of employing strategic alliance has proved effective because it has opened opportunities for the company (Mickalowski, Mickelson&Keltgen, 2014). The company analyzes the political, economic, socio-cultural, and technological environment in the target market. These set of forces are mainly outside the control and influence of the business and have the potential of positively or negatively affect Apple’s operation. In analyzing the political environment, an issue such as taxation is evaluated because it affects the expected revenues and setting prices. The economic environment is carefully scrutinized because it restricts business investment and growth. Socio-cultural environment affects the taste and marketability of the iPhone.The technological environment is very dynamic, and internet accessibility has increased and customers have many expectations.